That ambassador is Bathynomus giganteus, the giant, deep-sea isopod.

Conservation has long had the concept of Flagship Species—popular, charismatic species that serve as rallying points for conservation awareness and action. Formalized within the framework of conservation marketing, flagship species are focused around particular goals and audiences. Think of the WWF’s Giant Panda, Polar Bears and a thousand different arctic or climate change campaigns, or even the American Bald Eagle, whose decline galvanized the country into action. These animals are iconic. They connect people to species and ecosystems in crisis. They are Flagship Species.
The Giant Deep-sea Isopod is not a flagship species. The Giant Deep-sea Isopod addresses a much more fundamental issue: despite being the largest, most diverse ecosystem on the planet, most people have no direct connection, no frame of reference, for the deep sea.
Read More “Now, More Than Ever, America Needs an Ambassador for the Deep Sea.” »