social media – Southern Fried Science

This is not an article about epoxy river tables.

June 4, 2024June 6, 2024 Andrew Thaler

Fourteen years ago, when Social Media was fresh and new and full of hope, I started teaching Social Media for Environmental Communications at Duke University. The internet was bursting with potential and we wanted to help ocean campaigners tap into that cognitive surplus for the good of the planet. This was a data driven course, … Read More “This is not an article about epoxy river tables.” »

Remembering Walter Munk, a photo on a flash drive in a pile of poo from a seal at the bottom of the sea, lucky vikings, and more! Monday Morning Salvage: February 11, 2019

February 11, 2019February 11, 2019 Andrew Thaler

Weekly Salvage

Foghorn (A Call to Action!)

Walter Munk, World-Renowned Oceanographer and Revered Scientist has died.

Flotsam (what we’re obsessed with right now)

So many mesmerizing videos from Deep Sea News! Experience the Life of the Deep Gulf of Mexico in 20 Videos.
This is a staggeringly beautiful image: One Great Shot: The Guillemot and the Iceberg.

Carsten Egevang goes looking for seals in Greenland and finds a photogenic guillemot instead.

Did you lose a flash drive? NIWA might have it. They were defrosting leopard seal poo…you won’t believe what happened next!

This photo of a sealion on a Southland beach was found on a USB stick swallowed by a leopard seal. Credit: unknown

How goats got the bends, a new ship for VIMS, a new deep-sea submersible for all of us, our looming destruction, and more! Monday Morning Salvage: October 15, 2018.

October 15, 2018 Andrew Thaler

Weekly Salvage

Foghorn (A Call to Action!)

It ain’t going to be easy, but it isn’t over yet and none of us have earned the right to quit. What genuine, no-bullshit ambition on climate change would look like.

Flotsam (what we’re obsessed with right now)

Goats are magnificent. We don’t deserve goats. The Dark Story of How Scientists Used Goats to Solve the Bends.

Bends in the foreleg of a goat after experiments performed by physiologist John S. Haldane, published in the Journal of Hygiene Vol. 8, 1908.

There’s a new full-ocean capable submarine in town, and for $50 million, you could buy it! Discovery and Science Channel to Document the Five Deeps Expedition in Limited Series.

Submersible. Photo courtesy Discovery. — Photo courtesy Discovery.

Lions, Whales, and the Web: Transforming Moment Inertia into Conservation Action

September 14, 2017 Andrew Thaler

Uncategorized

I have a new paper out today with an incredible team of co-authors: Naomi Rose, Mel Cosentino, and Andrew Wright.

Thaler and friends (2017) Lions, Whales, and the Web: Transforming Moment Inertia into Conservation Action. DOI: 10.3389/fmars.2017.00292.

In it, we look at three case-studies of online and offline reactions to the deaths of specific, charismatic animals, and discuss how preparation, planning, and tactical thinking can be used to promote effective conservation messaging in the wake of these haphazard events. We talk about how outrage, empathy, and curiosity play a role in the global conversation and how to effectively mobilize this attention into conservation action.

Conservation activism following moment inertia is a balancing act between strategic planning and a quick, tactical response. When the catalyst is moral outrage, it is important to allow people to be angry, rather than to try and curb such responses. In these circumstances, it is possible to leverage predictable moral signaling into tangible conservation gains.

Regardless of the emotional reaction—outrage, curiosity, or empathy—the general guidelines for conservationists leveraging moment inertia are the same. First, planning for pseudorandom events is essential to produce meaningful outcomes. Second, understanding the limitations of campaigning on an inertial moment will help establish and achieve concrete, realistic goals. Third, the call to action must be informed by the local context, address local cultural values, and be delivered by those who can connect with the public. Finally, it is critical to maintain a factual basis while acknowledging the emotions involved.

With foresight, a focus on concrete goals, and an understanding of the strengths and limitations inherent in moment inertia, these events can be harnessed to help achieve lasting conservation successes.

Thaler and friends (2017)

What is Moment Inertia: Moment Inertia is a phenomenon that arises from focus of attention around a single, clarifying event, or moment, which propagates, undirected, through media unless acted upon by outside forces.